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About CPM
CPM was initiated on February 17, 1999 as a way for other agency media buying professionals to communicate, on a regular basis, and help the industry by the sharing of concerns and experiences. Problems could be addressed if we as agencies stand together to enforce industry standards.
CPM holds monthly meetings to discuss:
- Agency issues and concerns with the media.
- Sharing ideas of how to proceed with conflict resolutions.
- Possible guest speakers. Guest speakers will be those companies/persons who are
relevant, topical, and/or compelling in the media field.
- Initiating an ‘intern’ program and scholarship fund for college students.
Monies from student membership fees, guest speakers and other fees/fund raisers
instituted toward the scholarship fund.
- Creating a website which will be helpful in attracting new members. This website
will give needed information on: the foundation of CPM, criteria for membership,
dues, obtaining materials to start a new chapter, and other pert anent information.
- Putting together a PowerPoint presentation, to help the media better understand
the purpose of CPM, which is to accomplish a better way of ‘working together’ for the good of each client.
- Compiling a letter, to send to other media buyers/planners, telling them about CPM
and inviting them to join and/or to form a new chapter in their city.
- Putting together a ‘packet’ of information to help them form a new chapter.
- Possibly selecting and purchasing individual name tags and plaques showing
membership in CPM.
- Hosting guest speakers whenever topic would be beneficial to members.
- Possible awards banquet for recognizing people/companies who have helped CPM progress in the past year.
CPM is committed to using all monies to further educate, promote unity and ethics in the media industry.
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